Background
With over twelve years of product design experience across Copenhagen, San Francisco, and Singapore,
I specialize in creating user-centric products that seamlessly blend interaction design, animation,
and systems thinking.
Alongside deep craft, I bring leadership experience building and managing high-performing design teams,
driving strategy, and mentoring talent. I thrive in roles where design meets real-world complexity.
Currently, as a Principal Product Designer at Grab, Southeast Asia's leading super-app offering services
such as ride-hailing, food delivery, and digital payments—I lead initiatives that drive product excellence
and align with business goals. My work encompasses voice assistants, merchant tools, search experiences,
and large-scale design systems, all aimed at enhancing user engagement and satisfaction.
I am always eager to delve deeper into the craft, exploring the future of UI interactions, motion design,
and AI-enhanced product experiences.
Portfolio
Please contact me to access my portfolio, including prototypes and Figma files. Due to the sensitive
nature of the content, I will provide the necessary access credentials upon request.
[email protected]
Awards
- Grab CEO Award (2019)
- IBC Hackfest Main Prize Winner (2016)
Experience
Grab – Principal Product Designer
August 2023 – Present, Singapore
- Leading the design of next-generation interactions at Grab, ensuring design has a strategic role in product development.
- Spearheading AI-enhanced design workflows to improve merchant and consumer experiences through LLM-driven automation.
- Developing interaction-rich UI components and scalable design frameworks for voice, touch, and motion interfaces.
- Advocating for Rive-based animations, integrating dynamic motion across multiple Grab services.
Grab – Design Manager / GrabFood Design Lead
July 2018 – August 2023, Singapore
- Built and led a high-performing design team across Singapore and Beijing.
- Directed design efforts for GrabFood and Merchant platforms, emphasizing intuitive workflows, personalization, and micro-interactions.
- Enhanced merchant experiences by developing efficient cashier tools and process optimizations.
- Mentored junior and mid-level designers, strengthening their design execution and stakeholder management skills.
Citrix – Senior Product Designer
February 2014 – February 2017
- Designed enterprise software solutions, including GoToMeeting web conferencing, balancing complexity with usability.
- Developed scalable UI patterns and interaction models for multi-platform applications.
Hu.tt – User Experience Designer
February 2014 – February 2015
- Designed and prototyped web-based collaboration tools, focusing on real-time interactions.
Unwire – Graphic Designer
March 2012 – February 2014
- Created mobile UI/UX experiences, contributing to early app ecosystems.
CBB Mobil – Web Designer
2009 – 2012
- Designed and maintained digital experiences for telecom platforms.
Ghost VFX – Visual Effects Artist
2006 – 2008
- Crafted cinematic motion graphics for film and television, blending animation and visual storytelling.
Education
Højer College
3-year diploma in Visual Communication (2001 – 2005)
Thought Leadership & Contributions
-
Seminar Leader at HEX Entrepreneur School – Led seminars on design innovation
and entrepreneurship for the HEX Entrepreneur School.
-
Host of "Moving & Shaking" YouTube Podcast – A podcast focused on animations
and prototyping.
-
Co-Host of Internal Grab Design Podcast – Facilitated discussions on design culture
and emerging UX trends within Grab.
-
Co-Host of "Krautwald & Lange" Podcast – A Danish podcast, originally recorded
from 2008 during the early days of podcasting.